Lumi blog - Market Research

Why we sold IML Interactive…

Why we sold IML Interactive…

On Wednesday January 18th Lumi sold its UK Meetings and Events business, IML Interactive UK, to Crystal Interactive. This transaction created the largest event technology company in the UK. Crystal Interactive has pioneered delegate engagement via text based interaction while, over the course of 25 years, IML has become the global market leader in real-time audience engagement technology.

By: Mark Beilby
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What does the latest update to the Lumi Event App mean to customers?

What does the latest update to the Lumi Event App mean to customers?

An interview with Lumi's Event App Product Manager.

By: Peter Eyre
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Why are Market Researchers Holding Back Market Research?

Why are Market Researchers Holding Back Market Research?

Why has mobile been relatively slow to take off within the market research industry? In contrast, mobile is transforming the meetings and events industry at a rate of knots.

By: Richard Taylor
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4 Ways Market Researchers Can Optimize Survey Design

4 Ways Market Researchers Can Optimize Survey Design

Market research has had an interesting decade. New technologies and techniques have given everyone the opportunity to capture more data with explicit and implicit questions

By: Shaima Abdelmageed
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