On Wednesday January 18th Lumi sold its UK Meetings and Events business, IML Interactive UK, to Crystal Interactive. This transaction created the largest event technology company in the UK. Crystal Interactive has pioneered delegate engagement via text based interaction while, over the course of 25 years, IML has become the global market leader in real-time audience engagement technology.
An interview with Lumi's Event App Product Manager.
Why has mobile been relatively slow to take off within the market research industry? In contrast, mobile is transforming the meetings and events industry at a rate of knots.
Market research has had an interesting decade. New technologies and techniques have given everyone the opportunity to capture more data with explicit and implicit questions