Inbound Marketing Manager

Job Responsibilities

1. Be the go-to person for marketing automation across the business in support of Lumi’s inbound marketing strategy.
2. Create, manage, and execute multi-channel marketing campaigns within HubSpot, leveraging email, social, SEO and paid media to drive customer acquisition.
3. Create monthly reports containing robust descriptions of monthly activity, suitable advice and recommendations and a clear summary of performance against the KPI’s and metrics required.
4. Analyse campaign data and results to drive improved performance. Propose new and improved inbound marketing campaign ideas.
5. Establish an end-to-end reporting structure to understand how the inbound marketing activity is driving revenue across the business, and our target audiences.
6. Manage the website, built in HubSpot, ensuring content is published in a timely manner, and that internal and external website content is well maintained.
7. Liaise with agencies and freelancers, as required.
8. Manage the integration between HubSpot and Salesforce, ensuring that both tools are working effectively together.
9. Improve marketing’s contribution to pipeline and revenue through expert knowledge and implementation of marketing automation.

Required Professional Skills

1. Significant experience of using HubSpot
2. B2B Enterprise Marketing experience
3. Inbound Campaign Marketing experience
4. Demonstrable experience of understanding and working with new technologies
5. Good presentation skills
6. Proven verbal and written communication skills
7. Strong commercial acumen
8. Able to analyse data
9. Excellent reporting skills 
10. Strong organisational and planning skills
11. Work well to tight deadlines
12. Focus on attention to detail

Interpersonal Skills

1. Work effectively as part of the Company team, communicating positively at all levels, both internally and externally 
2. Be a core member of the marketing team, able to recognise where support is required and offer assistance
3. Be flexible and adaptable in your approach 
4. Professionally manage your workload, and conflicting priorities
5. Able to effectively problem solve and use initiative
6.  Ability to influence individuals, internally and externally 
7. Excellent eye for detail
8. Strong copywriting, editing and proof reading skills would also be desirable

Key Results / Outputs & Deliverables

1. Take ownership of the marketing automation process
2. The successful operation of HubSpot as a lead generation and nurturing platform, keeping campaign structures and databases clean
3. An increase in engagement metrics through systematic improvements and A/B testing.
4. The delivery of MQLs to the business development team through effective nurturing campaigns

For more information, or to apply, please email kerry.leighton-bailey@lumiglobal.com